Ford SUV Cars:- Ford, the American automotive giant, has had a rollercoaster journey in India, marked by iconic SUV launches, a temporary exit, and now whispers of a grand comeback. Known for its rugged designs, powerful engines, and driver-centric vehicles, Ford has left an indelible mark on the Indian SUV market. As of March 2025, the buzz around Ford’s potential re-entry into India has reignited interest in its SUV lineup. This article dives into the latest updates on Ford SUV cars in India, exploring their past, present, and what the future might hold.
Ford SUV Legacy in India
Ford entered the Indian market in 1995 and quickly became synonymous with robust SUVs. The Ford Endeavour, introduced in 2003, was a game-changer in the full-size SUV segment, competing fiercely with the likes of the Toyota Fortuner. Built on the Ranger pickup platform, the Endeavour combined off-road prowess with premium comfort, earning a loyal fanbase. Another standout was the Ford EcoSport, launched in 2013, which pioneered the sub-4-meter compact SUV category in India. With its bold styling, peppy engines, and affordable pricing, the EcoSport became a bestseller, taking on rivals like the Maruti Suzuki Brezza and Hyundai Venue.
However, Ford’s journey hit a roadblock in 2021 when it ceased domestic production in India, citing unsustainable losses of over $2 billion. The decision led to the discontinuation of models like the EcoSport and Endeavour, leaving enthusiasts yearning for their return. Despite exiting manufacturing, Ford continued supporting its existing customers through service networks and parts distribution.
The Big Comeback: What’s Brewing in 2025?
Fast forward to March 2025, and Ford is making headlines again. Recent developments suggest the company is gearing up for a re-entry into India, with SUVs at the heart of its strategy. In 2024, Ford submitted a Letter of Intent (LOI) to the Tamil Nadu government to repurpose its Chennai facility for export-focused manufacturing. While this initially hinted at an export-only plan, speculation is rife that Ford could leverage this move to reintroduce vehicles for the domestic market as well.
A significant clue came in early 2024 when Ford patented a new compact SUV design in India, sparking excitement about a potential EcoSport successor. Additionally, the company has been spotted testing the next-generation Ford Everest (globally known as Endeavour) and has filed trademarks for models like the Mustang Mach-E, hinting at an electrified future. Talks between Tamil Nadu Chief Minister M.K. Stalin and Ford officials in the US further fuel optimism about a revival.
Ford SUVs in the Pipeline for India
Here’s a look at the Ford SUVs that could make waves in India based on recent updates:
- Ford Endeavour/Everest (Next-Gen)
- Update: The next-generation Endeavour, known globally as the Everest, has been patented in India and spotted testing internationally. Expected to launch as a Completely Built Unit (CBU) by late 2025 or early 2026, it promises to reclaim its spot as a Toyota Fortuner rival.
- Features: A muscular design inspired by the F-150, a 3.0-liter V6 diesel engine (potentially hybridized for efficiency), a 12-inch infotainment system, Level-2 ADAS, and a panoramic sunroof.
- Price: Estimated at ₹50-60 lakh (ex-showroom), reflecting its premium CBU status.
- Why It Matters: The Endeavour’s rugged appeal and powerful performance resonate deeply with Indian buyers seeking a full-size SUV.
- Ford EcoSport Successor (Compact SUV)
- Update: Ford’s patented compact SUV design, revealed in 2024, suggests a new model tailored for emerging markets like India. Likely to replace the EcoSport, it could debut by mid-2026.
- Features: A larger footprint (competing with Hyundai Creta and Kia Seltos), a bold grille with LED DRLs, a 1.0-liter EcoBoost mild-hybrid petrol engine, and modern amenities like a 360-degree camera and wireless charging.
- Price: Expected to start at ₹10-12 lakh, positioning it in the fiercely competitive compact SUV segment.
- Why It Matters: A Creta-rival could help Ford recapture the mass-market SUV space it once dominated with the EcoSport.
- Ford Mustang Mach-E (Electric SUV)
- Update: Ford trademarked the Mustang Mach-E in India, hinting at its introduction as a locally assembled EV to keep costs competitive. A launch could align with India’s growing EV push, possibly in 2026.
- Features: A sleek electric SUV with a 610 km range, premium leatherette interiors, a 15.5-inch touchscreen, and fast-charging capabilities.
- Price: Likely to range between ₹50-70 lakh, competing with the Kia EV6 and Hyundai Ioniq 5.
- Why It Matters: As India embraces electrification, the Mach-E could position Ford as a premium EV player.
Challenges and Opportunities
Ford’s return isn’t without hurdles. The Indian SUV market is more crowded than ever, with players like Tata, Mahindra, Hyundai, and Kia dominating various segments. Pricing CBUs like the Endeavour competitively will be tricky due to high import duties, while local assembly (as rumored for the Mach-E) requires significant investment. Ford’s past struggles with sales volumes and after-sales perception also linger as cautionary tales.
On the flip side, Ford’s brand equity remains strong, especially among SUV enthusiasts. Its focus on powerful engines, cutting-edge tech, and distinctive designs could carve a niche. Leveraging its Chennai plant for both exports and domestic production could optimize costs, while an EV like the Mach-E aligns with India’s sustainability goals.
Conclusion
As of March 2025, Ford SUV cars in India are at a pivotal juncture. The Endeavour’s potential return, a new compact SUV in the works, and the electrified Mustang Mach-E signal Ford’s intent to reclaim its SUV legacy. While official confirmation is awaited, the signs are promising. For Indian buyers, this could mean more choices in a segment that’s driving the country’s automotive growth. Whether it’s conquering off-road trails or navigating city streets, Ford SUVs might soon be back to steal the show. Stay tuned for more updates as Ford’s India story unfolds!
